“At its core, your brand is the entire essence of your company. It’s found everywhere, from your online presence to your office décor to the tone of your voice when answering the phone. It’s what drives you and your employees and is instilled in every internal and external communication you offer to the world.
“To create an effective brand, you must dive into the deep, sometimes scary, depths of your company and truly understand why your organization exists. Why do people – your customers and your employees – choose you? Perhaps more importantly, why do they stay?”
At Savage, we ask our new employees to share thoughts after their first week of work. Here’s Alisha’s insight!
Having wrapped up my first week at Savage, it already feels like home. I’ve been given fantastic brands to work with and I truly enjoy coming in every day to our bright orange office. So much has happened it’s hard to believe it’s only been a week! But between video shoots, web launches and a coworker’s wedding, these amazing people somehow still found time to make me feel welcomed to the team.
Savage Solutions has been working with Gateway to Milwaukee, a local business association, since 2005. Yesterday, our team had the opportunity to dedicate a FULL DAY to our longest-running client. We launched their new website, attended the annual Gateway Days event with other member businesses, and captured late afternoon/evening photography of a couple Gateway district mainstays: General Mitchell International Airport, the Garden District Neighborhood Association community garden, and the Packing House.
US Electrical Services Inc., a wholesale distributor of electrical products, initially reached out to Savage Solutions to request the development of a clean, modern recruitment website that would draw the attention of a burgeoning millennial workforce. When Cory followed up with his ideas on a corporate rebranding plan, the company jumped onboard 100%.
USESI wanted the brand and recruitment assets to attract a certain quality of character – someone whose ultimate desire is to learn, grow, and engage with the company.
By designing a responsive website that told the story of USESI in a different and engaging way, as well as refreshing the corporate brand, Savage Solutions helped the company pull in applications from young, results-driven potential hires.
"Nearly everything I create on my own can be improved by asking for feedback, considering another perspective, and incorporating changes. That’s not because I produce low-quality work. (A first draft is rarely a masterpiece.) It’s because I’m part of a brilliant, inquisitive team that has the confidence to push my work forward. The principle applies to my writing, and to my putting technique.”